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Rebrand / Name Change

When did we change our name?

Our name change from Macarthur Diversity Services Initiative Ltd (MDSI) to FOCUS Connect became effective on 1 November 2019.

Why did we change our name?

Prior to changing our name we undertook extensive consultation with our clients, families, community and external partners to understand what they thought of our brand, our story and what we represented to them.

The results were compelling. Our clients are happy and appreciative of the work we do, and our staff are happy in their roles, however many were confused by our name, what we stood for and our unique standing in the community sector.

That is why we have been working hard to redevelop our brand, look and feel, to ensure it’s reflective of the changing needs of our community, and ensure our values are at the forefront of everything we do.

We needed a name to show people that our focus is ‘giving people the support they need, when they need it’. The name also needed to reflect the journey we’ve been on for many years providing services outside of the Macarthur area.

FOCUS Connect will work under three departments:

You will start to see our new name rolled out across many platforms including our documentation, flyers, staff uniforms, signs and our transport fleet.

Does the change impact you/your clients?

Will your contact details change?

Who can be contacted regarding additional questions regarding the name change?

If you require any additional information please don’t hesitate to contact us on 4627 1188 or info@focusconnect.org.au

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